Art versus marketing and communications

Dina-Perla writes, speaks and teaches about what she calls living gracefully. This means corporate spirituality, integrity, mind building and personal growth. In other words, personal and joint development.

Art is pure and at least a search for truth. It has less to do with framing and perception and actually none in my case. Art is gentle, warm, inclusive and lasting – also in terms of valuable data. Art can just be, without wanting anything from the audience in return, or at least anything such as strategic requirements, even though call-to-actions are definitely possible. Art is who I am and not what I do.

You know what is funny though? Art is also marketing and communications and marketing and communications is also art.

Photography: Ingeborg Everaerd. Have a look at the books.