Art versus marketing and communications

Art is pure and at least a search for truth. It has less to do with framing and perception and actually none in my case. Art is gentle, warm, inclusive and lasting – also in terms of valuable data. Art can just be, without wanting anything from the audience in return, or at least anything such as strategic requirements, even though call-to-actions are definitely possible. Art is who I am and not what I do.

You know what is funny though? Art is also marketing and communications and marketing and communications is also art.

Photography: Ingeborg Everaerd